As a part of the Marketing team, you will be asked to support the growth of our Leafy specie by recommending and managing the global strategy and development on your perimeter.

Crop Strategy
·         To orientate our research programs on Leafy crop: to recommend the Leafy crop strategy and its execution across the Business Unit (ambition and market share targets; direction for marketing, research, seed tech and development; action plans, follow-up and corrective actions).
·         To animate Development and Sales teams to deliver the plan and to support business activation.
·         To ensure the growth and the profitability of the leafy crop through market share increase and new products launching.
·         To lead the Mid-term plan process and targets for the leafy crop.

Market intelligence:
·         To permanently show a deep and updated knowledge of the leafy markets on your perimeter and define the future trends and requests (agronomy, customers, consumers)
·         To animate the Development community on Market intelligence, including active benchmarking.

Lifecycle and Products’ management:
·         In collaboration with other divisions, to manage products life cycle and the products range at worldwide level, within the objective of turnover and margin growth, with the support of NPI flow Manager, Production, Development and Regional Crop Specialists.
·         To lead NPI process (New Product Introduction) and the decision-making on products’ advancement. To coordinate and animate development plans for new products with the Breeders, Development teams and Regional Crop Specialists.
·         To recommend the global positioning of the varieties (targeted markets, Rock bottom price per area, Development targets in terms of countries and customers, selection of pictures…).
·         To define strategic varieties and to co-build and validate the Launching plans for the new strategic products.
·         To supervise and challenge Sales business plans and forecasts with a leadership on Sales & Operations process. To maintain proactivity on stock management and actively participate to Production plans and Excess management recommendation and follow-up.
·         To be accountable of markets’ requirements in terms of quality and ensure their respect through Quality Chart.

Business outlooks
·         To be accountable for the overall profitability of the crop (She/he is in charge of the crop’s “bottom line”).
·         To support Sales teams with appropriate recommendation in terms of Go-to-market approaches, added-value pricing approaches, new concepts, commercial and technical information.
·         To ensure and bring inputs for the activation of the 4 Ps (Product, Price, Promotion, Place) on the crop.
·         To provide new business opportunities with a customer-orientation and anticipate risks with corrective actions.

Innovation:
·         To ensure growth with innovation, by developing new concepts and new products in collaboration with Breeders, local Development & Sales teams, Regional Crop Specialists, Downstream and key accounts responsibles.

Products’ Communication

The candidate must have a Master degree in Agriculture or in Business. Acting frequently as a project leader, the person should have a strong cross functional leadership, being inspiring and a change agent. He/she should know how to motivate a team, be business oriented, shaving a strategic vision , with good negotiating skills; and ready to travel regularly (30 to 40% of the time). A good knowledge of the seed business and a previous experience in Strategic marketing is a significant plus.

 Languages: Fluent in French and English is mandatory, Spanish is definitely a plus.