The Marketing Communication Specialist will collaborate closely with the Country General Manager, Regional Marketing Communication Manager, and key stakeholders, with a primary focus on external communication. Responsibilities include planning, executing, and monitoring promotional activities to ensure alignment with the company's strategic priorities and the specific needs of local target audiences. The role also involves developing and tracking key performance indicators, evaluating the effectiveness of communication strategies, and driving continuous improvements to achieve and exceed defined objectives.

Key Responsibilities:

Strategic Communication Planning:

• Develop and implement communication strategies and campaigns aligned with business goals.
• Collaborate with sales, marketing, and product teams to define promotional strategies and customer-focused messaging.
• Create annual communication plans, budgets, and KPIs.

Execution & Monitoring:

• Oversee the rollout of local communication plans, ensuring quality, brand alignment, and timeliness.
• Track and report on campaign effectiveness, providing insights and improvements.
• Ensure all communication activities support customer satisfaction and loyalty.

Media & Event Coordination:

• Build and maintain relationships with agencies, media, and vendors.
• Organize events, campaigns, and initiatives to boost brand visibility and engagement.
• Support media relations and local PR activities with assistance from the corporate team when needed.

Digital Content Management:

• Coordinate creation and maintenance of digital content (images, videos, social media, and website).
• Analyze digital performance using analytics tools to optimize content effectiveness.
• Ensure consistency of brand voice and visuals across digital platforms.

Performance Tracking & Reporting:

• Monitor marketing KPIs and ROI; provide reports and insights for decision-making.
• Contribute to defining and reviewing KPIs aligned with strategic goals.
• Maintain data and reporting systems, and support internal communication efforts.

Additional Support:

Assist with internal communication roll-outs and support local General Managers with biannual Connect meetings.

• Strategic Planning & Analysis: Able to contribute to global strategies, manage multiple projects, and propose innovative ideas with strong planning and organizational skills.
• Technical Communication Skills: Knowledge of corporate communications (preferably in agribusiness), including strategy, content management, and new tactics implementation.
• Basic Financial Acumen: Understands financial principles to support value-based decisions.
• Interpersonal Communication: Strong written and verbal communication skills with the ability to build productive relationships across all levels while maintaining professionalism and confidentiality.
• Team Collaboration: Promotes teamwork, openness, and integration, while supporting peers both personally and professionally.
• Judgment & Accountability: Exercises sound judgment, takes ownership of tasks, and is transparent about errors.
• Professionalism: Self-motivated, detail-oriented, well-organized, and committed to high standards.
• Adaptability: Thrives in changing environments and adjusts plans effectively; open to travel when needed.
• Reliability & Independence: Dependable with strong self-direction and time management.